We Flap? Why the name?

The butterfly effect is a phrase that is often used to explain more technical notions of a prominent field of study in physics called chaos theory. One famous talk on the subject of chaos theory was titled "Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?" The main premise of chaos theory suggests that in any dynamic system, small variations in its conditions may produce large variations in the long term behavior of the system.

Along the same lines of the butterfly effect, when we were planning our strategy for our new organization, we had a fundamental belief that many people want to collectively help address various social issues in some small way. And this collective help had the potential of creating world-changing development. However, the present conditions and requirements to be philanthropic, prevented most of us from tackling social causes, and therefore, we had to change these conditions.


So we coined the name –
We Flap.

We believe that if we can all get together and help NGOs tackle various social causes in some small way, then we can collectively affect great philanthropic change.